Sweet Berry Farm in Marble Falls Texas

Sweet Berry Farm is a family-owned, family-friendly pick-your-own farm just outside of Marble Falls. Staff photo by Dakota Morrissiey

Strawberry season is winding down and sunflower season is fast approaching at Sweet Berry Farm in Marble Falls. This rustic, roadside attraction is the perfect place for a day of family fun that changes with the seasons.

The farm is a family-owned, pay-to-play operation, where you can pick pounds of strawberries, hang out with gregarious goats, snip bouquets of sunflowers (or whatever bloom is growing), sample homemade ice cream, and much more. 

Sweet Berry is located at 1801 FM 1980 just outside of Marble Falls and has two portions: one on the east side of the road and the other on the west. The strawberry fields are to the east and sunflowers to the west.

Admission to the farm is free throughout strawberry season, but it bumps up to $5 for ages 2 years and older in late May through early July during sunflower season.

Sweet Berry staff recommend checking out the “Fresh News” page on the farm’s website to stay up to date on how the current crops are doing.


Strawberries at Sweet Berry Farm in Marble Falls Texas
Visitors are welcome to pick pounds of strawberries at Sweet Berry Farm. Staff photo by Dakota Morrissiey

According to farmhand Audrianna Fadely, the strawberries might be slim pickings for the rest of the season, but if you arrive on a Thursday, when the berries have had time to recuperate after weekend visitors, you’ll have a good shot at snagging a few pounds.

“Thursday mornings are definitely the best days to come through,” she told 101HighlandLakes.com. “(The berries) have time to rest and ripen up before people come through and start picking them again.”

She also offered another pro tip: Pick the berry you want to eat. Strawberries don’t continue to ripen after they’re picked, so make sure you get one that is deep red if you want them sweet or leaning toward white if you want them tart and crunchy.

Strawberries run $3.50 per pound picked.


Audrianna Fadely at Sweet Berry Farm in Marble Falls Texas
Sweet Berry Farm-hand Audrianna Fadely poses for a photo with a bucket of enormous, early season sunflowers. Staff photo by Dakota Morrissiey

Sunflower season is expected to begin around Memorial Day, May 27, 2024. The farm’s amble fields will be open for snipping, and visitors can collect their own flowers on the following pay scale:

  • 1-11 blooms — $2 each
  • 12-23 blooms — $1.50 each
  • 24-plus blooms — $1 each

The Sweet Berry Farm website offers these key tips for sunflower picking:

  • Bring your own bucket if you plan on taking a ton of blooms.
  • Cut stems longer than you think you’ll need.
  • Pick a blossom that is not fully open for a longer vase life.

Aside from the berries and flowers, activities include goat feeding, a gigantic bounce station and barrel train for kids, take-home sand art projects, paint-a-pot stations, and strolls through the ample acreage. You can also purchase homemade ice cream and popsicles to cool off on a hot day.


  • Mondays — 8:30 a.m.-5:30 p.m.
  • Tuesdays — 8:30 a.m.-5:30 p.m.
  • Wednesdays — Closed
  • Thursdays — 8:30 a.m.-5:30 p.m.
  • Fridays — 8:30 a.m.-5:30 p.m.
  • Saturdays — 8:30 a.m.-5:30 p.m.
  • Sundays — 1-5 p.m. (Summer Sundays 1-8 p.m.)